Their email marketing strategy and plan was to optimise their email subject lines because this was the first place that their customers would engage with. To do this, they used an AI generating subject line tool called Phrasee. There are plenty of increasingly sophisticated AIs out there which can do this kind of thing. Phrasee worked for Dominos because it capitalises upon being specific to brand voice, and is optimised to drive action.
Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
Digital customer personas summarise the characteristics, needs, motivations and platform preferences of different groups of users. There’s no sure-fire way of creating an entirely accurate customer persona, but it helps if you can encourage customers to describe their own personas. This is possible by offering tools like customer preference centres.
Another mindblowing and excellent post. Yes, its better to have a content strategy for a newsletter and give emphasize on mobile email optimization. Nowadays, most of the people are not sitting before PC, rather they use mobile phones for checking mail. So, it’s really a great idea. Also, maintain publishing calendar is a good idea. Thanks for sharing these very much informative post.
For example, a young company experiences growth and considers purchasing an employee health insurance plan but knows little about options. A health insurance company offers an online quiz with questions such as what state the company resides and what employee health benefits laws apply based on the number of employees, what to look for in health insurance offerings, etc.
Awareness (formerly the top of the funnel): In email marketing for full-funnel campaigns, the purpose of this phase is to educate and build trust with the customer, delivering engaging content rather than pushing sales. This is the stage where customers first learn about your products, so make sure to keep it informative and relevant, rather than driving to free trials, discounts, or other special offers designed to drive conversions.
To make sure you're only sending emails to the people who want to read them, clean up your email list so that it excludes recipients who haven't opened a certain amount of emails in the campaign's recent history. This makes sure your emails' open and clickthrough rates reflect only your most interested readers, allowing you to collect more effective data on what is and isn't working in each email you send.
S • Segment. Market research and data analysis heavily inform this first step. You can also use marketing personas and the like to help. Your primary aim with this step is to identify differing customer needs according to relevant markers (e.g. demographic, behaviour, occupation, interests...). You then divide your market into ‘segments’ according to these needs.
Surprise: Customer loyalty is the key to success. And you can reward your loyal customers by giving them something for free every now and then. Create a “surprise” email that sends an automated email to your best customers that offers a free yearly license to your software for them to use, a gift card or even a coupon code to redeem a box of cupcakes. It’s a small cost for your business but, the reward is huge!
Will people understand what you’re trying to say? It’s usually better to avoid topics (or opinions) that are complex if many people are extremely passionate about them. For example, sharing almost any opinion about immigration policy is usually a bad move, unless your audience is unusually homogenous. You could agree 99% with someone and still piss them off by using the wrong term just because they have such a strong “either you agree 100% with us, or you’re our enemy” mentality. I once pointed out that I think it’s unacceptable to capture and torture people for years—especially if they aren’t charged with any crime, there’s no evidence they’ve done anything wrong, and they’re children. I got several emails back from people saying, “you have no idea what you’re talking about” or “you should stick to marketing and leave politics to people who understand it.” They took it as commentary on geo-politics. I just said I’m not okay with pointless torture of children. I thought we’d all agree on that.
When you want to create a win-back campaign: Develop a series of win-back emails to encourage inactive subscribers to re-engage, and utilize post-sending actions to automatically perform a specific list action on subscribers after they receive the final email in the series. This could be used to update one of their merge fields, move those subscribers to a different interest group, or to remove them from your list completely.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.
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To make sure you're only sending emails to the people who want to read them, clean up your email list so that it excludes recipients who haven't opened a certain amount of emails in the campaign's recent history. This makes sure your emails' open and clickthrough rates reflect only your most interested readers, allowing you to collect more effective data on what is and isn't working in each email you send.
Their email marketing strategy and plan was to optimise their email subject lines because this was the first place that their customers would engage with. To do this, they used an AI generating subject line tool called Phrasee. There are plenty of increasingly sophisticated AIs out there which can do this kind of thing. Phrasee worked for Dominos because it capitalises upon being specific to brand voice, and is optimised to drive action.
Minimal risk: Some top marketers expect to burn through $10,000 of advertising budget before even knowing if they can make a campaign profitable. (Nope, that’s not an exaggeration. But I’d usually aim for a few hundred dollars—not thousands.) With email marketing, the costs are much, much lower. A simple email marketing software like AWeber is very affordable even if your business isn’t a huge success, yet. And even if you go with something advanced like Infusionsoft, you’re still far away from the kinds of investments many other marketing tactics require. Sure, email marketing and advertising aren’t directly comparable (advertising is mainly used to reach new prospects). But you get the point.
Hi Steven, Thanks for sharing such a great Email marketing strategies, all the points that you discussed in this article are perfectly applicable on both website and blog. If you apply Email marketing strategy in a right way, you can achieve the desired result for an online business. I agree with your view that triggered email campaign is better improving your brand image and customer loyalty than traditional Email campaign. Can you please explain to me which is the best way of modern Email Marketing to increase your business ROI?
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